There are many advantages to brick and mortar retail. It is a traditional model that is highly regarded by consumers. Apart from being easy to access, brick and mortar stores also offer a multi-sensory environment, which can enhance brand awareness and drive revenue. Here are some of the benefits of a brick and mortar store. Here are a few of them: 1. A Multi-Sensory Atmosphere
o Clear and detailed business plan. A well-defined business plan will help a brick and mortar retailer with finances, loans and investments. Moreover, it will also be useful when approaching a bank for a loan or a large donation. o Creating a marketing strategy. A clear plan will ensure that brick and mortar stores are able to attract more customers and generate more revenue. And it will be useful when it comes to planning for expansion.
o The growth of household with both working adults. More households with two working adults has reduced the number of retail customers. Internet access allows consumers to find the same information online without paying for gas or parking. o Online shopping is convenient. While traditional brick and mortar stores are still important, many have been forced to close. In the digital age, the brick and mortar retail industry has seen a revival. There are several new online shops that are focusing on online retail.
o The shift towards e-commerce. The growth of e-commerce has put pressure on brick and mortar retailers. Thankfully, they have responded by enhancing their customer experience by providing curbside pickup and in-store deals. By increasing foot traffic, brick and mortar retailers have managed to fend off the increasing trend towards e-commerce alternatives. For the next few years, brick and mortar retailers will continue to innovate.
o Disorganized shelves. Poor lighting. Regardless of the type of product or brand, physical stores can be a hassle for consumers. Yet, despite these drawbacks, brick and mortar stores are still essential for many consumers. However, some consumers prefer to shop from a brick-and-mortar store. Although they are more comfortable with the physical environment, there are some disadvantages to brick and mortar retail.
o The physical environment of brick and mortar stores. It is important to maintain a clean and welcoming store environment. It is important to have an attractive showroom that is accessible to customers in any situation. The customer experience is an important factor when buying products. Most people will make a purchase if they see a store that is clean. This means that the store is well-organized. The store environment is important for shoppers. The physical space can be an extension of the brand’s online presence.
o Ecommerce. Unlike ecommerce stores, brick and mortar stores offer a more personal experience. They are more personalized, allowing customers to make their purchase decisions. Moreover, they can sell anything. o Brick and Mortar Retail – In comparison to ecommerce, brick and mortar stores have fewer customers. Compared to ecommerce stores, brick-and-mortar stores are more likely to be viewed as more expensive and less personal.