In the coming years, marketers will continue to deploy technological solutions that will help them keep pace with an increasingly online culture. These trends will help brands measure and react to changes in consumer behavior. For instance, the end of cookies will be upon us in 2022. However, marketers will also have more tools than ever before, including sophisticated analytics. In this article, we’ll take a look at three tech trends that will have a profound effect on how marketers approach their marketing.
People prefer visual content. This is evidenced by the fact that Google returns images for 19% of searches. Also, 62% of millennials report being more interested in viewing images than reading text. Adding images to text makes it more palatable and memorable. As a result, your customer will be more likely to remember your message. And while it may not be possible to include images everywhere, you can still use these visuals to enhance your marketing campaigns.
Another tech trend that has profound implications on marketing is the Internet of Things. The Internet of Things connects devices and allows brands to interact with their audience more effectively. This will ultimately improve the overall quality of service, and it will create new opportunities for marketers. Ultimately, the Internet of Things will change the way we think about marketing. In fact, it will change the way we buy products. The evolution of technology has provided the industry with an opportunity to grow.
AR/VR is another tech trend that will have a profound impact on marketing. Virtual reality has been around since the 1950s, but it wasn’t developed to give people a fully immersive digital experience. Recently, however, advances in hardware and software have enabled it to create a powerful new platform. VR will affect almost every industry. It will even influence how we interact with the world. This means that marketing will become a lot more personalized, immersive, and convenient.
Immersive campaigns are another tech trend that is set to impact marketing. While traditional TV commercials and online ads are more effective in engaging consumers, immersive campaigns are increasingly effective for brands. One example of such a campaign is Samsung’s new bedtime VR Stories app. This innovative approach to marketing connects young consumers with brands. Another new technology is wearable martech integrations. These new technologies enable highly targeted advertising, such as allowing a company to send a notification to someone wearing a wearable.
Lastly, the future of customization and control will become engrained into our lives. People will have unprecedented control over their surroundings, choosing what they see, and how they interact with others. As our physical world becomes more like the internet, enterprises will need to reinvent their operations to keep up. Listed below are three tech trends that will impact your marketing. So, get ready to transform your business by following these trends!