Sales

Let’s be honest—the B2B sales playbook is getting a total rewrite. And the new authors? They’re the first generation of

Let’s be honest—the old sales playbook is gathering dust. The high-pressure close, the scripted calls, the feature-dump pitch? It just

Let’s be honest: selling into the world of regenerative agriculture and carbon credits isn’t like selling software or widgets. The

Let’s be honest. Selling to a traditional company can feel like navigating a maze. You find the decision-maker, pitch, negotiate,

Let’s be honest. Your CRM is full of numbers. Your dashboards are a sea of charts. And yet, when you

Let’s be honest—the ground has shifted. For decades, sales was a linear sprint. You found a prospect, you pitched, you

Let’s be honest. The old playbook for finding leads is, well, broken. Buying massive email lists, scraping websites without a

Imagine you’re on a long-haul flight. The pilot is skilled, experienced, and in command. But next to them sits a

Let’s be honest. Selling a product is one thing. Selling a whole new way of doing business? That’s a different

Let’s be honest. The traditional B2B product demonstration is… often a bit of a letdown. You know the drill: a