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  • Strategic Marketing for B2B Companies in the Quantum Computing and Advanced Tech Sector
  • Leveraging No-Code and Low-Code Tools for Rapid Startup Prototyping and MVP Validation
  • How Contract for Difference (CFD) Trading Reflects Market Moves
  • Selling to Gen Z B2B Buyers: Communication Preferences and Value Perception
  • Beyond the Factory Floor: How Digital Twins Are Reshaping Entire Industries
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Author: Floyd Rodgers

Sales 

Selling to Gen Z: Adapting Sales Methodologies for Values-Driven, Digital-Native Buyers

January 23, 2026 Floyd Rodgers 0 Comments

Let’s be honest—the old sales playbook is gathering dust. The high-pressure close, the scripted calls, the feature-dump pitch? It just

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Sales 

Navigating the Sales Cycle for Regenerative Agriculture and Carbon Credit Marketplaces

January 22, 2026 Floyd Rodgers 0 Comments

Let’s be honest: selling into the world of regenerative agriculture and carbon credits isn’t like selling software or widgets. The

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Business 

The Rise of the Fractional Executive: How SMEs Are Getting C-Suite Power Without the Full-Time Price Tag

January 21, 2026 Floyd Rodgers 0 Comments

Let’s be honest. For a small or medium-sized business, the idea of hiring a seasoned Chief Marketing Officer or a

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Business 

Financial Models for the Adaptation Economy: Business Opportunities in Climate Resilience

January 20, 2026 Floyd Rodgers 0 Comments

Let’s be honest. For years, the climate conversation in business was dominated by one word: mitigation. Cutting emissions. Getting to

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SMM 

Crisis Communication Frameworks and Reputation Management for Social Media Managers

January 19, 2026 Floyd Rodgers 0 Comments

Let’s be honest—no social media manager wakes up hoping for a crisis. But the reality is, in today’s hyper-connected digital

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SMM 

Beyond the Feed: How Social Commerce and Shoppable Media Fuel DTC Success

January 18, 2026 Floyd Rodgers 0 Comments

Let’s be honest. For a direct-to-consumer brand today, having a beautiful website isn’t enough. It’s like having a stunning flagship

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Marketing 

Adapting Marketing for the Intergenerational Workforce and Multi-Age Targeting

January 17, 2026 Floyd Rodgers 0 Comments

Here’s the deal: the modern workplace is a fascinating, sometimes chaotic, blend of generations. For the first time in history,

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Marketing 

Building Marketing Campaigns for Niche Online Communities and Micro-Platforms

January 16, 2026 Floyd Rodgers 0 Comments

Let’s be honest. The big, broad social media plays can feel like shouting into a hurricane. You’re competing with everyone,

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Startup 

The Rise of Fractional Leadership: How On-Demand C-Suite Roles Are Fueling Early-Stage Companies

January 15, 2026 Floyd Rodgers 0 Comments

Let’s be honest. The classic startup dream—a full-time, in-house C-suite from day one—is often a fantasy. It’s expensive. It’s risky.

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Startup 

Startup Resilience Planning: Building a Business That Bends, Not Breaks

January 14, 2026 Floyd Rodgers 0 Comments

Let’s be honest. The startup world loves to talk about disruption. But it’s usually the kind you cause, not the

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Recent Posts

  • Strategic Marketing for B2B Companies in the Quantum Computing and Advanced Tech Sector
  • Leveraging No-Code and Low-Code Tools for Rapid Startup Prototyping and MVP Validation
  • How Contract for Difference (CFD) Trading Reflects Market Moves
  • Selling to Gen Z B2B Buyers: Communication Preferences and Value Perception
  • Beyond the Factory Floor: How Digital Twins Are Reshaping Entire Industries

Recent Posts

  • Strategic Marketing for B2B Companies in the Quantum Computing and Advanced Tech Sector
  • Leveraging No-Code and Low-Code Tools for Rapid Startup Prototyping and MVP Validation
  • How Contract for Difference (CFD) Trading Reflects Market Moves
  • Selling to Gen Z B2B Buyers: Communication Preferences and Value Perception
  • Beyond the Factory Floor: How Digital Twins Are Reshaping Entire Industries

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